Sweden
Swedish State television has its own commercial called “We are not like Berlusconi”
To do its own advertising and to underline its independence and objectivity, Swedish state television uses the image of Silvio Berlusconi with a musical background typical of the worst Italian iconography: music of “O Sole Mio”.
The translation of the text that accompanies the images:
“In Italy, 90 percent of the mass media is in the hands of Silvio Berlusconi.”
“After an intensive electoral campaign (thanks to his own communication networks) he wins the election.”
“Today he is also president of the council (Prime Minister).”
“Svt: we are free television.”